Direct Snail Mail: Is It Really Worth the Money?

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In this survey, we asked dentists if they do a regular mailing to their patient base – and you dentists were split right down the middle! While 51% said it didn’t seem worth the effort, 49% think it pays to keep in touch. But fully 90% of dentists say they send out appointment reminders. “The best advertising is treating the patient as a guest in the office,” said one respondent.

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