The Dental Video Revolution: How Your Practice Can Use Web Video
It doesn’t take a marketing genius to see that online videos are the next big thing. Video clips are rapidly becoming part of the successful dentist’s marketing toolbox. Videos personalize your website and increase the conversion rate of visitors to appointment requests.
The cost of producing a web video is negligible relative to your return-on-investment. With camcorder and website, it’s virtually free!
In this lesson, Jim Du Molin will explain all you need to know about website video: lighting, camera placement, scripts, video length, even where to place the videos on your website.
Part 1
Part 2
Plus you get these bonuses:
- Bonus 1 – Downloadable audio version of the complete tutorial –
Download the MP3 (37:55) - Bonus 2 – Printable video guidelines including information on lighting and camera placement – Video Guidelines (PDF)
- Bonus 3 – Downloadable sample and fill-in-the-blank scripts for 3 videos:
- Home Page (PDF)
- Main focus area (PDF)
- “Meet the Doctor” (PDF)
- Bonus 4 – Pre-written points to include in your video scripts:
- Resource A: Patient Benefits bullet points (PDF)
- Resource B: Incentives for New Patients (PDF)
- Bonus 5 – Downloadable Dental ROI Chart showing the average patient value for different types of dentistry – View ROI chart (PDF)
- Bonus 6 – Downloadable printout of the complete written transcript of the tutorial to review at any time – View transcript (PDF)