Should You Increase Your Dental Marketing in a Recession?

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In this survey, we found that almost 40% of dentists have increased marketing due to today’s dismal economic climate.

When we asked if their dental practices had yet taken any actions as a result of the current economy, 38% reported they had increased dental marketing, while 33% said they had cut spending and were tightening their belts. Only 8% said they weren’t doing anything, and 21% said they hadn’t done anything yet but were considering it.

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The Dental Marketing Campaigns That Really Work

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The Wealthy Dentist asked dentists about which dental marketing campaigns have been most successful for their dental practices. The clear winner was direct mail marketing. Dentists have also had good luck with Yellow Pages listings and TV ads. One dentist was thrilled with his new dental practice signage, saying, “60 new patients per month with the new sign!”

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