Hiring Team Members

When it comes to dental management, you're shooting yourself in the foot if you overlook issues of human resources.

HR can be confusing to dentists, but Barbara Freet, PHR, makes it look easy. She's the founder of Human Resource Advisors, and she's helped many dentists through some of their toughest personnel issues.

Here, she addresses these team management questions:

1. Should dentists obtain background checks and credit reports before hiring for the front desk?
2. Do dentists have to pay applicants to do working interviews?
3. What is the purpose of an offer letter and do dentists really need to use them?

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Downloadable audio version of Q&A #2 – Download the complete MP3 (15 minutes)

The Dental Video Revolution: How Your Practice Can Use Web Video

It doesn’t take a marketing genius to see that online videos are the next big thing. Video clips are rapidly becoming part of the successful dentist’s marketing toolbox. Videos personalize your website and increase the conversion rate of visitors to appointment requests.

The cost of producing a web video is negligible relative to your return-on-investment. With camcorder and website, it’s virtually free!

In this lesson, Jim Du Molin will explain all you need to know about website video: lighting, camera placement, scripts, video length, even where to place the videos on your website.

Part 1

Part 2

Plus you get these bonuses:

• Bonus 1 – Downloadable audio version of the complete tutorial –
  Download the MP3 (37:55)
• Bonus 2 – Printable video guidelines including information on lighting and camera placement – Video Guidelines (PDF)
• Bonus 3 – Downloadable sample and fill-in-the-blank scripts for 3 videos:
  • Home Page (PDF)
  • Main focus area (PDF)
  • “Meet the Doctor” (PDF)
• Bonus 4 – Pre-written points to include in your video scripts:
  • Resource A: Patient Benefits bullet points (PDF)
  • Resource B: Incentives for New Patients (PDF)
• Bonus 5 – Downloadable Dental ROI Chart showing the average patient value for different types of dentistry – View ROI chart (PDF)
• Bonus 6 – Downloadable printout of the complete written transcript of the tutorial to review at any time – View transcript (PDF)

You can find more information about video in Part 1 of this series, "How to Get the Absolutely Greatest Patient Video Testimonials."

Employee Handbooks, Alternative Workweeks & Checking References

When it comes to dental management, you're shooting yourself in the foot if you overlook issues of human resources.

HR can be confusing to dentists, but Barbara Freet, PHR, makes it look easy. She's the founder of Human Resource Advisors, and she's helped many dentists through some of their toughest personnel issues.

Here, she addresses these team management questions:

1. Why do dentists need an Employee Handbook?
2. Some dentists have set up an Alternative Workweek so they don’t have to pay overtime, right?
3. Many dentists don’t check references because they don’t expect to get any information. Are they correct?

Trouble viewing the video? Click here

Downloadable audio version of Q&A #1 – Download the complete MP3 (17 minutes)