Webinar: Sedation Dentistry

In our webinar on 4/22/2010, we focused on sedation dentistry. We spoke with Dr. Michael Silverman, DMD, of DOCS Education, as well as John Bitting, Esq., legal counsel for DOCS Education. Practicing sedation dentist Dr. Dan Garza, DDS also shared his perspective. Finally, Jim Du Molin answered questions directly from dentists.

Trouble viewing the video? Click here

Part 1: Dr. Michael Silverman, DMD, of DOCS Education

Dr. Michael Silverman, DMD, President of DOCS Education, answers the following questions about sedation:

  1. “You didn’t used to teach pediatric oral sedation. What made you change your mind?”
  2. “How does pediatric oral sedation fit into the dentist’s business model?”
  3. “Why did you add IV sedation dentistry to DOCS’s course catalog?”
  4. “How have DOCS protocols evolved over the last 10 years?”

Part 2: John Bitting, Esq., legal counsel for DOCS Education

As legal counsel for DOCS Education, attorney John Bitting is well-qualified to address these questions sedation and regulation:

  1. “Can you give us a brief overview of the IV sedation regulations in the U.S.?”
  2. “What are the regulations about the increasing autonomy of hygienists?”
  3. “Dentists are rapidly adding Botox to their armamentarium. What regulatory issues does Botox present?”
  • (MP3, 9:59)
  • Download the transcript (PDF)

Part 3: Practicing sedation dentist Dr. Dan Garza

Dr. Dan Garza has been practicing sedation dentistry for 12 year. Here, he shares his thoughts on these questions:

  1. “How long have you been doing sedation dentistry?”
  2. “Are there any advantages to being a sedation dentist in a rural area like where you practice?”
  3. “When it comes to sedation patients, what is your biggest challenge?”
  4. “How do you market in a rural area?”
  • (MP3, 7:44)
  • Download the transcript (PDF)

Part 4: Jim Du Molin answers dentists’ questions

  1. “If I’ve never offered sedation dentistry before, how can I introduce it to my patients?”
  2. “When marketing sedation dentistry outside my practice, what strategy is best?”
  3. “After radio and television, what is the best return on investment for sedation marketing?”
  4. “Does marketing for sedation patients have as good of a return on investment (ROI) as cosmetic or implant patients?”
  5. “What is the biggest problem in marketing for sedation patients?”
  • (MP3, 15:58)
  • Download the transcript (PDF)
Filed Under: Webinars

Webinar: Unemployment Obligations and National Health Reform

In our webinar on 3/18/2010, we focused on doctors’ unemployment obligations and national health reform. Barbara Freet talked about the ins and outs of unemployment insurance. Dental benefits advisor Dr. Fred Sharpe discussed what effects health care reform could have on dentistry. Finally, Jim Du Molin answered questions from dentists.

Trouble viewing the video? Click here

Part 1: HR advisor Barbara Freet on Unemployment Insurance

Barbara Freet, PHR, President of Human Resource Advisors, answers the following questions about unemployment insurance:

  1. “Doctors don’t like paying Unemployment Insurance. Is it just one of the costs of doing business?”
  2. “Are there ways to avoid unemployment insurance?”
  3. “When should a doctor fight an unemployment ruling?”

Part 2: Dental benefits advisor Dr. Fred Sharpe

Dr. Fred Sharpe, Chief Dental Officer for Avesis, addresses these questions about health care reform:

  1. “Where is dentistry in the proposed national health plan?”
  2. “Do you think that dentistry will change because of government pressures?”
  3. “We now have OSHA, HIPAA, NBDP, NPI and lots of other national requirements for dental practices. Where will it end?”

Part 3: Jim Du Molin answers dentists’ questions

  1. “How can I persuade all those patients ‘sitting on the fence’ to commit to starting their treatment now? Many want to start but are scared to commit their resources.”
  2. “My fee discount policy (seniors, cash patients, etc.) is somewhat willy-nilly. What’s a good system?”
  3. “Is it true that the ‘niche’ type of practice is not the most effective business model in this ever-changing environment?”
Filed Under: Webinars

Webinar: Personnel and Marketing 2

In our webinar on 2/18/2010, we focused on personnel and marketing. Barbara Freet talked about employee discipline and how much documentation you need. Dental marketing expert Dr. Michael Silverman talked about what it takes to make marketing successful. Finally, Jim Du Molin answered questions from dentists about phone book ads, online marketing budgets, and offering pricing specials.

Trouble viewing the video? Click here

Part 1: HR advisor Barbara Freet

Barbara Freet, PHR, President of Human Resource Advisors, answers the following questions:

  1. “Is there some legal reason why I should discipline a wayward employee and not just fire them?”
  2. “What is the most effective method of employee discipline?”
  3. “How much documentation is enough to protect the dentist employer?”

Part 2: Dental marketing expert Dr. Michael Silverman

Dr. Michael Silverman – President of RAMP, the dentist’s advertising agency, as well as the President of DOCS Education – addresses these questions:

  1. “In 2010, what one thing would stop you from recommending any and all advertising to a potential client?”
  2. “What single thing makes a practice the most successful with the marketing campaign?”
  3. “What new awareness has occurred in the nature of dental marketing that the dentists need to know?”

Part 3: Jim Du Molin answers questions directly from dentists

  1. “Do telephone book ads work anymore?”
  2. “How does a dentist determine his or her online internet budget? How do you evaluate which online directories or websites are working for you?”
  3. “Is it in good dental marketing taste to announce to the general public periodic or monthly pricing specials for specific dental treatments or services?”
Filed Under: Webinars